Wondery: True Crime

Exhibit C is Wondery’s collection of true crime podcasts. They needed a campaign that would speak to both their hardcore fans and simultaneously serve as an entry point for new listeners. We came up with “Your Partner in Crime” as a way to highlight their current die-hard true crime community, while also inviting newcomers to come down the rabbit hole with us. Featured here are the hero video and the Hollywood Reporter takeover.

Associate Creative Director, Copy: 👋
Executive Creative Director: Jen Perry
Senior Motion Team Lead: Renn Bauhan
Senior Motion Designer: Owen Neuburger