Wondery
Exhibit C is Wondery’s collection of true crime podcasts. They asked us to create an integrated campaign that would speak to both their hardcore fans and simultaneously serve as an entry point for new listeners. We came up with “Your Partner in Crime” as a way to highlight their current die-hard true crime community, while also inviting newcomers to come down the rabbit hole with us.
My role: Associate Creative Director
Executive Creative Director: Jen Perry
Senior Motion Lead: Renn Bauhan
Senior Motion Director: Owen Neuburger