DIRTVision

Did you know there’s a sport called dirtcar racing? And did you know that the premier online streaming service for dirtcar racing is called DIRTVision? The fact that you answered no to both of those questions is the reason we were asked to create this campaign. (Worth noting: it’s rare when a social static gets to be the hero of the campaign, but that’s what this thumb-stopper below proved to be.)

My role: Associate Creative Director
Executive Creative Director: Jen Perry
Senior Art Director: Michael Monsef