Did you know there’s a sport called dirtcar racing? And did you know that the premier online streaming service for dirtcar racing is called DIRTVision? The fact that you answered no to both of those questions is the reason we were asked to create this campaign. We brought the client two ideas and they couldn’t decide between them. So they bought both.
My role: Associate Creative Director
Executive Creative Director: Jen Perry
Senior Art Director: Michael Monsef