iRobot | Time to Give

After being part of the team that won this piece of business, we launched iRobot’s purpose-driven campaign #iRobotFor. First, we gave away Roombas, selecting our winners from among thousands of Twitter users who told us who in their life most deserved the gift of “time back in their day.” For phase 2, we tracked worldwide usage of Roombas, and for every 15 hours the vacuums were run, we donated a coding robot to kids in STEM programs. Ultimately, we gave away 300 coding robots.