EdAssist by Bright Horizons

EdAssist enlisted our help in launching their first-ever brand campaign. Our task: humanize the brand. Our concept: “Someday Starts Now,” a 360 campaign that encourages employees to stop saying “someday” to continuing education and career advancement, and use this incredible (and free!) benefit offered by their employer. On an extremely tight budget, we produced an anthem film, multiple explainer videos, and dozens of static social assets, effectively communicating a complicated product in a simple, inspiring, and empathetic way.