Boston Bikes Pass

The City of Boston needed to kickstart their Boston Bikes Pass, a discounted bike-share pass offered to Boston residents. We were delighted when they embraced the most brash, un-government-y idea we brought to them. The work went up all around the city — billboards, bus shelters, T stations, and my personal fave: the side of the Boston Garden, a view I was able to enjoy in standstill traffic every morning for four months.