Boston Bikes Pass

The City of Boston needed to kickstart their Boston Bikes Pass, a discounted bike-share membership offered to all Boston residents. We brought the client a bunch of ideas and, luckily, they embraced the most brash, un-government-y option that spoke to Bostonians in a tone they would recognize. The work is all around the city right now — billboards, OOH, T stations, and my personal fave: the side of the Boston Garden. (BTW, if you’re a Boston resident, you should genuinely sign up for the pass. Riding around the city is fast and convenient and, as we discovered, fun as hell.)