AMA Supercross

Looking to boost their 2025 ticketing efforts, AMA Supercross asked us for a social-first integrated campaign that would get fans frothing at the mouth for the upcoming season. Since every Supercross event takes place on a Saturday, we created "Saturday is Race Day," a platform that plants a flag in the ground, declaring Saturdays are for Supercross.

Associate Creative Director, Copy: 👋
Executive Creative Director: Jen Perry
Associate Creative Director, Art: Amanda Bauhan
Senior Art Director: Julia Govoni
Senior Motion Designer: Owen Neuburger
Music: Chris Borelli