Looking to boost their 2025 ticketing efforts, the AMA Supercross league asked us to create an integrated campaign that would appeal to fans and non-fans alike. As we await word on our client’s preferred concept, here are the high-level ideas we presented, including a few manifestos and headlines, along with pieces of key art and social mock-ups.
My role: Associate Creative Director
Executive Creative Director: Jen Perry
Senior Art Director: Julia Govoni