AMA Supercross

Looking to boost their 2025 ticketing efforts, AMA Supercross asked us for an integrated campaign that would get fans frothing at the mouth for the upcoming season. Since every Supercross event takes place on a Saturday, we created "Saturday is Race Day," a platform that plants a flag in the ground, declaring Saturdays are for Supercross.

My role: Associate Creative Director
Executive Creative Director: Jen Perry
Senior Art Director: Julia Govoni