Thrivent | Ping Pong

Thrivent wanted college kids to learn one fundamental truth: simply understanding student loans can help you better manage your debt. But since it’s hard to get college kids to focus on financial literacy while they’re out colleging, we decided to enlist the help of every university’s unofficial mascot — the ping pong ball. I concepted, wrote and directed this spot, which garnered nearly 5 million views. I then became the proud owner of 45,000 ping pong balls.