NH Lottery | New Hampshire Nick

The New Hampshire Lottery asked us to create a unique, entertaining and ownable campaign to increase holiday sales. Knowing that the people of New Hampshire are a rugged bunch, we knew they’d appreciate seeing themselves reflected back, even in the form of Santa. New Hampshire Nick was born. In the weeks after this campaign went live, scratch ticket sales skyrocketed by more than 14% year-over-year and lead to multiple all-time sales records.